Leadership · LOOK SMART

Alexandru Cârstoiu

Founder & Chief Operating Officer (COO) · Management Consultant · Corporate Governance & Operational Transformation
Bucharest, Romania · Brussels

Alexandru Cârstoiu is the Founder and Chief Operating Officer of LOOK SMART, the first boutique premium management and business consultancy in Romania. Since 2009 he has advised CEOs and boards on operational transformation, corporate governance and business optimisation across a wide range of industries.

With a career spanning more than 27 years across over 15 industries - including more than 20 years within international holding-type groups - he brings a rare combination of strategy and execution, built not from the outside, as an adviser who recommends, but from the inside, as a practitioner who implements.

About

About Alexandru Cârstoiu

Alexandru Cârstoiu (Alexandru Carstoiu, Alec Carstoiu) is a Romanian management consultant, Founder and Chief Operating Officer of LOOK SMART. Based in Bucharest and working internationally, he specialises in corporate governance, operational transformation, executive advisory, enterprise risk, internal audit, information security and business process optimisation.

He has more than 27 years of professional experience across 15+ industries, including more than 20 years within international holding-type groups, and is an Associate Lecturer at the Bucharest University of Economic Studies (ASE).

Profile updated: September 2026

Profile

A practitioner who implements, not an observer who advises

What sets Alexandru apart in the consulting market is perspective: for decades he has built systems and organisations from within, holding senior executive roles while delivering the implementation himself. That experience gives him a practical radar for what actually works in operations - and a low tolerance for solutions that look good on paper but produce no results on the ground.

He believes a leader's role is to build a system that works even in the leader's absence. If an organisation depends permanently on one person to make decisions or solve problems, no system has been built - only a dependency.

Focus areas

Where he works

Corporate governance, board advisory, strategic planning, operational transformation, enterprise risk, internal audit, information security, organisational design and executive advisory - a deliberately senior remit, at the intersection of governance, operations and execution.

Corporate governance & board advisory
Strategic planning & execution
Operational transformation
Enterprise risk & internal audit
Information security governance
Organisational design & culture
Human capital & succession
Change management
Regulatory compliance & quality assurance
Executive advisory & coaching
Multi-site operational coordination
Cross-industry consulting
Experience

Twenty-seven years building systems from the inside

Alexandru began his career in 1998 in the banking sector, where in under four years he rose from account administrator to head of accounting, IT and human resources, coordinating three critical departments simultaneously across a network of more than 150 branches during a demanding restructuring. It was a hard, formative professional start that taught him financial discipline and real pressure early.

He then spent several years as IT&C Director for one of Romania's largest construction companies, coordinating IT strategy and operations for four group companies and delivering, among other systems, one of the most complex project-planning platforms in the country at the time and Romania's first integrated HR and payroll platform. There he learned to build systems at scale and to manage projects with real stakes.

As part of more than 20 years spent within international holding-type groups, for almost 17 of them he held senior roles in one of Romania's largest and most complex private groups, working across more than 15 business entities whose objects of activity spanned automotive distribution, aviation, real estate, financial services, retail, energy and the non-profit sector. Within his areas of responsibility he coordinated actions and projects across these entities, holding - successively and at times simultaneously - four complementary mandates: IT project manager, internal auditor, special-projects and operational-integration manager and, for his final six and a half years, Director of Information Security (CISO).

Since December 2009, he has been Founder and Chief Operating Officer of LOOK SMART - a firm built with a clear ambition: to be precise, not large. Alongside consulting, he teaches at the Bucharest University of Economic Studies (ASE).

150+ branches coordinated early in his career ~60% reduction in operational risks and incidents 15+ business entities in scope Mergers and operational-restructuring projects led
Selected experience

What he has led

Representative mandates, described by scale, sector and role.

Operational governance & transformation

Defined and implemented operational governance for companies and groups of companies, aligning operational managers on strategy, standardising processes and enforcing performance indicators - with an approximate 60% reduction in operational risks and incidents. He led merger-by-absorption and operational-restructuring projects - including the consolidation and closure of branches and offices - and coordinated major operational-optimisation programmes, in several cases alongside a global strategy consultancy.

Risk, audit & information security

As an auditor, he ran full audit programmes across manufacturing, retail, financial services and real estate, sales, aviation and hospitality, and developed the objectivity and neutrality he applies today in every transformation mandate. As CISO, he designed and delivered business continuity plans under real geopolitical pressure, implemented GDPR and led information-security and data-loss-prevention programmes.

Enterprise systems & operating models

He has led or directly contributed to a broad portfolio of enterprise system implementations - ERP and consolidated group reporting across dozens of companies, unified HR and payroll, CRM and collection platforms, project- and facility-management systems, and process automation - always starting from the operating model, never from the technology.

Method

How he works

A six-step method refined over years and applied in any major transformation, whatever the industry.

01

Understand the business model

He starts by understanding how the company creates value. No solution is discussed before the real operational flows, the critical decisions and the indicators that define success are understood.

02

Diagnose the real causes

He does not treat the stated symptoms. He validates processes, talks to the people who run them and identifies the real causes. More often than not, the declared problem is not the real one - and the people on the ground know it, but were never asked.

03

Design the target operating model

Processes, responsibilities, governance rules, indicators and controls. The solution must reflect this model, not invent it.

04

Implement incrementally

He prefers phased implementation, with quick, measurable wins. Organisations absorb change better when they see concrete benefits from the very first stages.

05

Manage adoption

He treats adoption as the true measure of success, investing heavily in user engagement, communication, training and continuous feedback.

06

Stabilise & improve

Go-live is not the end of the project - it is the start of optimisation. He monitors indicators, collects feedback and adjusts until the new way of working becomes natural for the organisation.

In essence: understand the business first, then redesign the processes - technology comes last. Reverse that order and you digitise inefficiency instead of building performance.

Academia & thought leadership

Teaching, research and published insight

Alongside his entrepreneurial and executive work, Alexandru is an Associate Lecturer at the Bucharest University of Economic Studies (ASE), Faculty of Management and Public Administration, where he holds the chairs of Human Resources Audit and Work Quality Analysis at bachelor and master level. He teaches through real case studies, emphasising how concepts work in business decisions, not only in the bibliography.

Under LOOK SMART he authors premium executive studies made freely available to the market. The most recent, AI Under Control, is an executive analysis of EU AI Act governance for leaders preparing for the regulated era of artificial intelligence.

His published work covers management consulting, corporate governance, operational transformation, information security, business process optimisation and AI governance, including executive analysis of the EU AI Act and the organisational governance of artificial intelligence.

Browse the studies→
Credentials

Education & certifications

Education

BSc in Accounting and Management Information Systems, Hyperion University of Bucharest.

International certifications

PRINCE2 Foundation & Practitioner · Project Management Institute (PMI) member · Chief Information Security Officer (CISO) · ISO 9001 & ISO 27001 practitioner · Ken Blanchard Leadership Suite (SLII) · Advanced Project Management, Oracle Academy (Primavera).

National accreditations

Accredited Trainer · Accredited Life Coach.

Languages & memberships

Romanian (native) · English (B2) · French (basic). Member of the Project Management Institute and of Envisia Connect, the professional community for aspiring board directors.

Cross-industry

Depth across more than fifteen industries

Banking and financial services, insurance and leasing, automotive distribution and retail, aviation, real estate and construction, industrial manufacturing, technical and professional services, retail, hospitality, energy, education and non-profit organisations - a rare cross-industry pattern recognition that surfaces risks and opportunities quickly, whatever the sector.

Banking & financial services
Insurance & leasing
Automotive distribution & retail
Aviation
Real estate & construction
Industrial manufacturing
Technical & professional services
Retail
Hospitality & member clubs
Energy
Education
Non-profit
At a glance

Alexandru Cârstoiu at a glance

Full name
Alexandru Cârstoiu
Search variant
Alexandru Carstoiu
Professional name
Alec Carstoiu
Role
Founder & Chief Operating Officer (COO), LOOK SMART
Profession
Management Consultant
Location
Bucharest, Romania; Brussels, Belgium
Experience
27+ years across 15+ industries
Academic role
Associate Lecturer, Bucharest University of Economic Studies (ASE)
Expertise
Corporate governance, operational transformation, enterprise risk, internal audit, information security and executive advisory
Work with Alexandru

Work with Alexandru Cârstoiu - executive management consulting

Engage directly with Alexandru Cârstoiu for senior-level management consulting, corporate governance, operational transformation, executive advisory and business optimisation. LOOK SMART takes on a deliberately small number of engagements so each receives direct, senior attention.

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